Fashion’s Night Out

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Amber Lee Ettinger interview with Fern Mallis, Senior VP, IMG Fashion on Fashion’s Night Out September 10, 2009

Fern Mallis created “7th on 6th” while at the CFDA.  Later it became New York City’s Fashion Week when IMG bought the event from the CFDA.  Fern moved along with the event from the CFDA to IMG where she still works.  Today Fashion Week is called “Mercedes Benz Fashion Week”.  IMG is very big on having Fashion Week spoken/written with its main sponsor attached before it.  They even sent out a press release to media outlets to refer to it that way.  Fern has been described as the most influential person in fashion for all that she has done with Fashion Week.  It occurs twice a year in New York City.  Most major cities throughout the world host their own Fashion Week as well.  These shows collectively generate billions of dollars, most of the revenue benefits the local economy of the host city.  Well done Fern!

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